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GMSA’s Sales Continue to Show Solid Growth

GMSA’s Sales Continue to Show Solid Growth

Date: 02 Jun 2011 Author Type: Press Release
Author: GMSA
Source: GMSA

·         GMSA Sales up by 42.3% YTD May 2011 versus prior year – outpacing industry growth of 16.4%


·         Chevrolet Utility continues to lead in the ¾ ton LCV segment


“General Motors South Africa (GMSA) had a pleasing sales performance during the month of May contributing to the company’s increased sales of 42.3% year-to-date May 2011 versus the same period in 2010,” says Malcolm Gauld, General Motors South Africa Vice President of Sales and Marketing. “The growth in our Chevrolet passenger vehicle sales is a key contributor towards this result. With the addition of the recently launched new Chevrolet Captiva and the soon to be launched Chevrolet Orlando, this broadens our product offering and the potential to further grow our sales volumes.”


Top sellers in the GMSA product range were, once again, the Chevrolet Cruze with 691 sales as number eight on the top ten list, and the Chevrolet Corsa Utility with 1 249 sales as the segment leader for the 74th month in succession. The Chevrolet Corsa Utility also takes the honours as the second overall best Light Commercial Vehicle seller.


The company’s performance saw sales in May up 32,2% on the same month last year and delivered 2,2% overall market share growth for the 5 months year-to-date. GMSA’s sales of 4 686 units in May resulted in a total market share of 11,3%.


Commenting on the overall market performance, Gauld said, “The market for new motor vehicles was a little subdued in May compared to strong year-on-year growth recorded over the past months. That said, there was still welcome upside in the market with sales up 7,8% versus April and 6,1% up on the same month last year. Year-to-date growth through May is up a healthy 16,4%”


“Passenger vehicles delivered the strongest performance for the month, up 12,1% on May last year,” says Gauld. “In contrast the Light Commercial sector was 7,9% down. Medium commercials were also down, but Heavy and Extra Heavy trucks were substantially up, 18% and 46,5% respectively.


“We believe that external influences are distorting the market at this time. Daily sales through the dealer channel were 1 618 in May (20 selling days) compared to 1,651 in April (18 selling days), with most of the deficit seen in the delivery of Light Commercial vehicles.


“Public holidays during April will have impacted on inventory to an extent and the full impact of the reduction in overseas sourced components and built up vehicle availability is still being measured, but will have reduced the availability of some models.


“The market certainly paused for breath in May but the outlook for continued growth through the year is positive. Sales performance in June should provide a better indication of the direction the market is moving in as we enter the second half of the year. It is our opinion that we will see a more normalised off-take of vehicles in the coming months with the Government, Rental and Fleet channels supporting volumes.”


NAAMSA sales figures show a total market of 41 555 units with passenger vehicles accounting for 28 830 of those sales. Deliveries of light commercial vehicles contributed 10 609 sales to the total with medium commercials adding 703 units, and heavy, extra heavy trucks adding 1 413 sales.